Wildberries will launch its own hotels in foreign resorts. The first property will open in Egypt in February 2026, the company's press service reported.
The merged company Wildberries & Russ, together with the tour operator Fun&Sun, presented the proprietary concept of WB Travel hotels. Room booking is already available through the Wildberries app and the Fun&Sun website.
The hotel concept is focused on families with children and implies a high level of infrastructure. In 2026, it is planned to open several more WB Travel hotels in Egypt and Turkey.
The first property will be WB Travel Dreams Vacation. Its opening is scheduled for February 15. Currently, the hotel is renovating residential buildings, the main restaurant, the lobby and public areas. Special attention is paid to the Toucan children's club from Fun&Sun, which will offer a 14-day program for children of different ages without repetition, including scientific laboratories, quests and cartoon screenings.
