The Voronezh "Kvant" plant, the only manufacturer of TVs included in the register of Russian radio-electronic products of the Ministry of Industry and Trade, has stopped assembling Irbis brand models. The decision is due to low demand: public procurement is focused on foreign brands, and retail buyers consider domestic products too expensive.
According to Kommersant's sources, Mikhail Etonov, General Director of Kvant LLC, notified market participants about the suspension of production of all TV diagonals (32–65 inches) until the end of the third quarter of 2025. The main reasons cited were lengthy procedures for оформление документов для реестра Минпромторга и отсутствие экономической целесообразности. The plant, which owns four assembly lines with a capacity of up to 3.5 thousand units per shift, received revenue of 15.9 billion rubles in 2023 with a net profit of 3.2 million rubles.
Experts note that Irbis TVs occupied 10–15% of the market, lagging behind South Korean LG, Samsung and Chinese Xiaomi. Experts note that government customers prefer foreign brands, and retail buyers are not willing to overpay for Russian assembly.
In 2024, the volume of public procurement of TVs increased by 15%, reaching 4.6 thousand tenders, but 90% of contracts went to foreign brands.
Market representatives suggest that the Irbis niche will be occupied by South Korean companies that are considering returning to Russia. Previously, Kvant, having lost supplies of components from Chinese partners due to sanctions, began construction of a plant in Kazakhstan.
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