Wildberries внедрит обязательное указание IMEI для смартфонов

From May 2025, Wildberries will introduce a requirement to specify the IMEI (International Mobile Equipment Identifier) for smartphones sold on the platform. This was reported by the press service of the merged company Wildberries and Russ.

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From May 2025, Wildberries is introducing a new rule requiring the mandatory specification of IMEI for smartphones sold on the platform. This approach will allow to accurately determine when the device was manufactured and confirm that it meets the stated characteristics.

press service of the merged company Wildberries and Russ

At the initial stage, the new rule will apply to smartphones that arrive at the seller's warehouse. When receiving the goods for shipment to the pick-up point, the code will be checked. If the seller specifies the wrong code or does not specify it at all, the device will not be allowed for sale.

The company emphasized that the phased introduction of the requirement to specify the IMEI identifier is part of the marketplace's strategy to strengthen control over the authenticity and uniqueness of goods on the platform. In addition to this, Wildberries already has an "Original" function and a corresponding filter in the search engine and catalog.

Anna Averina, who heads the customer relations and service department at the merged company Wildberries and Russ, emphasized that when purchasing goods such as appliances and electronics, it is especially important to be confident in their quality.

In the future, we plan to expand the categories in which it is necessary to specify IMEI and other unique identifiers for expensive electronics.

Anna Averina, Director of the Department for Customer Experience and Service of the merged company Wildberries and Russ

Earlier, the merged company Wildberries and Russ launched сервис WB Track, which will allow customers to send parcels between order pick-up points.