Russian content creators have gained expanded opportunities to earn from their channels.
The updated monetization service from Yandex, integrated with major platforms like VK, Rutube, Telegram, and YouTube, allows resource owners with an audience of 1,000+ subscribers to advertise 2.5 million products from the partner database. Content creators themselves select the products, choosing offers that match the channel's theme and audience interests. Remuneration is accrued for each target action initiated by the publication, without limitations on the amount or duration of the post.
To connect to the system, authors need to register in a special section of the advertising network. The procedure is simplified: there is no longer a need to submit applications and wait for confirmation. Among the new tools is a text template generator that creates several variations of product descriptions based on technical specifications. This allows adapting the material to the channel's style or using it as a basis for creativity. Additionally, access to official product photos from manufacturers is provided.
Content moderation is carried out automatically — the check takes several minutes. The system independently registers materials in the register of advertising announcements, relieving authors of the need to manually оформлять маркировку. The only requirement is to add a standard disclaimer to the text of the publication.
According to a platform representative, successful monetization does not depend on the size of the audience. An example is the case of a channel author with 5,000 subscribers who received 17,000 rubles for a post about a cosmetic product. The expert emphasized that the system is also beneficial for advertisers, opening access to 50 million users through niche channels.
The experience of project participants confirms its effectiveness. Stylist Tatyana Chud noted that the income from a publication about the LIMÉ collection exceeded standard rates by 80%. The author of a channel about home comfort, Alexander Pantyukhov, reported that in the first month of working with the service, he received an amount equal to half of the total earnings from advertising for the entire existence of the blog.
As part of the update launch, the first 1,000 registered authors will receive bonus payments for five initial publications that reach the specified indicators for views and clicks.
Yandex introduced the advertising network for bloggers in October last year. At that time, the company announced that it would open up access for influencers to more than 400,000 advertisers.
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