Given the high demand for Chinese cars, Russian car dealers will sell off their stock of cars at "old" prices in a month and a half. Most likely, they will be sold out by the New Year, and there is no need to expect holiday discounts.
The margin on transactions continues to fall under the pressure of several factors at once. Dealers have no reserve for discounts, but manufacturers do.
At the same time, Alexander Shaprinsky, who holds the position of Commercial Director of the Pragmatika dealer network, believes that holding pre-New Year sales may be justified from the point of view of achieving the goals facing importers and dealers. In his opinion, the available cars will last until the end of the year.
We continue to work with the stock of cars that arrived at the previous recycling fee and a cheaper yuan exchange rate.
According to Olkhovsky, the company plans to fully complete its car warehouse by 2025, providing a supply for three to four months of sales. It is possible that in November and December, Chinese manufacturers will provide additional privileges to support the sale of their cars.
As a reminder, Chinese cars accounted for more than 90% of the Russian car market. However, in November, demand for new cars in the country began to fall after the recycling fee was indexed. This trend is especially noticeable in Moscow, where the market showed a decline of 42.4% compared to the previous week and 22.6% year-on-year. However, according to experts, the market will still show significant growth by the end of the year.
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