Despite the increase in prices for new and used cars, the market in monetary terms in 2025 showed a fall for the first time in a decade — by 7.8%, to 13.8 trillion rubles, according to the Association "Russian Automotive Dealers" (ROAD).
New cars accounted for 33% of the market, or 4.61 trillion rubles, which is 18.4% lower than in 2024. Used cars accounted for 67% — 9.18 trillion rubles, a decrease of 1.4%. At the same time, the average price of a new car increased by 6%, to 3.54 million rubles, with mileage — by 4%, to 1.35 million rubles.
The fall in the market in money terms, experts interviewed by Kommersant associate with the fact that the decrease in sales in pieces exceeded the effect of price increases. In the primary market, this is explained by saturation, an increase in the share of cheaper cars and the strengthening of the ruble, in the secondary market — the aging of the fleet and similar factors influenced. Sales of new cars fell by 16.4% to 1.4 million units, used cars — by 2.4%, to 7.07 million units.
A decrease in market capacity in monetary terms does not mean automatic unprofitability of dealers. The financial result is determined by the balance between supply and demand, market structure and cost control.
The forecast for 2026 is more optimistic: the market is expected to grow in monetary terms by 10–15% due to a moderate recovery in demand and a possible weakening of the ruble. The average weighted price of new cars may increase by 10–11%, and sales may remain at the level of at least 1.3 million units.
Thus, after a year of decline, the car market in monetary terms may show recovery, while the profitability of dealers remains dependent not only on volumes, but also on demand management, supply and pricing policy.
