In June 2025, the Lada dealer network sold a record number of Xcite cars — more than 1.6 thousand cars. This was the best result in the history of the brand's presence in the Russian market.
The mid-size family crossover X-Cross 7 became the most popular: it was purchased by 1307 people. The flagship full-size X-Cross 8 also found its buyers — 311 pieces. Since the start of sales of the Xcite brand in Russia, 9523 cars have been sold.
In July, there are выгодные предложения on Xcite crossovers. When buying a front-wheel drive X-Cross 7, you can save up to 650,000 rubles thanks to the Xcite Finance or Xcite Finance Plus programs or when exchanging an old car. The starting price under the promotion is from 1,849,000 rubles.
The flagship crossover X-Cross 8 can be purchased with a benefit of up to 750,000 rubles. The starting price including the special offer is from 2,249,000 rubles.
The LADA dealer network is proud of the record figures for June for the partner brand. Our dealers provide a full cycle of customer service for XCITE — from consultations and special purchase conditions to warranty and post-warranty service. Close cooperation with Avtozavod St. Petersburg LLC and sales growth allow us to confidently say: the history of XCITE in Russia is just beginning, and we are ready to support the development of this promising brand.
Earlier it was reported that the Xcite brand, which was created on the basis of the former Nissan plant in St. Petersburg, may cease to exist in Russia.
Read materials on the topic:
Complete failure: in Russia, only 5500 out of 20000 XCites produced in 2024 were sold
Discounts of 750 thousand do not help: sales of Xcite X-Cross remain low
"Avtozavod St. Petersburg" offered new ways to purchase Xcite crossovers