Путёвки на отдых в Турцию и Египет, по мнению маркетологов, должны повысить шансы на продажу неликвидных автомобилей

Dealers Lure Russians to Car Dealerships with Generous Gifts

Russian car dealers are actively looking for ways to increase sales and get rid of accumulated car stocks. To attract customers, they offer a variety of bonuses, including trips to Turkey and Egypt, as well as unique gifts.

Some car manufacturers offer unique accessories for buyers of their models that are difficult to find in regular stores: leather seat covers, premium floor mats, or multimedia systems.
Evgeny Zhitnukhin, Commercial Director of the Fresh automotive marketplace

Andrey Kamensky, Marketing Director of AG Avilon, adds that buyers can count on certificates for a week's vacation for two in family hotels of their choice: "Turkey, Egypt, Asia or the south of Russia."

Thus, car dealers use creative approaches to attract the attention of buyers and increase interest in their offers. Discounts and unique gifts are becoming important tools in the fight for the customer.

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