The company "Yandex" has become the new owner of the trademarks "Igromir" and Comic Con. The first festivals under the new brand are scheduled for the fall of 2025.
These events were previously organized by OO KRI, which was declared bankrupt. On January 29, 2025, the buyer of the trademarks "Igromir" and Comic Con was determined. It was "Yandex". The purchase cost 20.6 million rubles for each trademark.
The company confirmed its intention to organize festivals and began work on the program. Negotiations with partners and sponsors are already underway. The domain Comiccon.ru was purchased. Information about upcoming events will soon appear on it.
According to experts, the flagships of the festivals this year will be the projects Atomic Heart and "Diamond Sword, Wooden Sword" — a fantastic novel by Nick Perumov. At the presentation of the new season of "Kinopoisk" last year, their экранизации with the support of "Yandex" became known.
Comic Con Russia is the largest popular culture festival in the country. It has been held since 2014 and attracted up to 183 thousand visitors. Due to the pandemic, the exhibition was canceled in 2020 and did not take place in subsequent years.
Pop culture festivals have already been held in Russia. Last year, "Yandex" successfully organized "Homyakon". Experts believe that new events will attract the attention of the audience thanks to the already established trust in the "Igromir" and Comic Con brands.
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