Utair Aviation Company has announced the launch of direct agency distribution using the Russian IT system SIG API, developed by ORS. This innovation will allow agents to receive information about fares and services directly from the airline's server, bypassing traditional global distribution systems (GDS).
Enhanced search and content filtering capabilities are provided, which will significantly simplify the work of agents. SIG API provides the ability to independently manage sales, exchange, and return processes, which will reduce the load on call centers of both the airline and agencies.
Senior Vice President of Utair, Dmitry Belokon, emphasized that the implementation of SIG API will allow for more flexible management of tariff policies, and agents will have better terms of cooperation. The airline's decision is in line with the global trend of carriers increasingly switching to their own IT platforms to reduce costs and improve management efficiency.
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