Wildberries has launched AI try-on for jewelry and costume jewelry, TASS was informed by the RVB press service. Now necklaces, earrings, and chains can be tried on using a smartphone.

The tool is built directly into the product card. The buyer clicks "View item on myself" and uploads a photo. The neural network automatically "puts on" the selected accessory, taking into account the features of the image and the location of the object. Previously, the function already worked with clothes and cosmetics; now it covers the jewelry category.

For buyers, this eliminates a major pain point: jewelry of proper quality is not subject to return under the consumer protection law. Virtual try-on reduces the risk of an unsuccessful purchase and the share of unredeemed orders.

Currently, the service is available to a test group of Russian sellers, but in the near future, the marketplace will open it to all sellers.