Customers of the Lenta and Monetka chains can now verify their age when purchasing 18+ category products using the Digital ID in the national messenger Max.
To do this, simply scan the QR code located in the user's profile in the "Digital ID" section. Now, when buying alcohol or tobacco products, there is no need to call a consultant or present a paper passport.
The pilot project has already been launched in six hypermarkets and six supermarkets in Moscow, St. Petersburg, Kazan and other cities in Russia.
Previously, MAX Digital ID was implemented in the largest retail chains in the country - Pyaterochka, Perekrestok, Magnit and VkusVill. The expansion of the project indicates that commercial companies are actively integrating the national messenger into their services and applications.
