A new mark — "reliable author" — has appeared in Yandex Search. It is received by users who regularly write detailed and informative reviews about products, companies and services that they have actually encountered.
Reviews from such authors are now highlighted in the interface, shown higher and have a greater impact on the overall rating. This should help other users quickly navigate and make decisions when choosing.
Currently, more than 60 thousand people have already received the mark, and reviews from them are available for approximately every tenth organization in the search.
The innovation affects different categories — from stores and services to doctors and financial services. According to the company, every fifth user reads reviews before making a purchase, so the emphasis on their quality becomes key.
The verification is handled by a machine learning-based system: it analyzes reviews and filters out suspicious or irrelevant ones. At the same time, some decisions are additionally checked by specialists.
Yandex expects that the new system will make reviews more useful and increase trust in recommendations in the search.
