Chinese company Chery has decided not to rename its Exeed brand cars to Esteo for the Russian market, as previously planned. This is according to insiders.
According to them, the decision is due to the fact that Exeed is perceived as a premium brand in Russia. If the brand is renamed Esteo, it will be difficult for dealers to explain to Russians that these models belong to the premium segment.
Explaining to customers that Exeed is premium is not easy even now. And when a new emblem appears - it will be twice as difficult. In fact, all marketing costs for brand promotion will be reduced to zero.
At the beginning of 2025, Vehicle Type Approvals were issued for three Esteo models - 41T, 51M, 33T. Later, information appeared that Exeed RX and VX cars with Russian VIN numbers, already assembled in the Moscow region, are not planned to be renamed.
Read more materials on the topic:
Now on home
The General Designer of NPO Mashinostroyeniya was 74 years old
New friction stir welding technology creates strong bimetallic joints without delamination
Patented technology simplifies the production of lightweight and rigid thin-walled structures
The electromechanical device spins dozens of metal and fiberglass cables, creating a protective zone
New circuit opens the way for reliable electronics in extreme conditions
The Ministry of Health is preparing to launch a system that will store data on vaccinations, contraindications, and refusals
Joint venture established for exploration and processing of raw materials for high-tech industry
The restyled SUV received a turbo diesel, LED optics, and a new multimedia system
The device will allow conducting research at the nanometer level
The enterprise will be launched at the end of 2028, with a design capacity of 10.5 thousand extra-large tires per year
The largest grain transshipment terminal in the Caspian Sea will appear here
The modular design is cheaper than imported counterparts and adapted to the Russian climate