Svetlana Vinogradova, CEO of the Rolf dealership holding, stated that turning Chery into Tenet involves serious risks. In her opinion, it will take considerable time and large financial investments for customers accustomed to the Chery brand to start trusting the new brand.
To promote the brand and increase its recognition, tens of millions of dollars need to be invested. Remember that before the Special Military Operation, each restyling of a popular model, for example, the Toyota RAV4, was accompanied by advertising on Channel One during prime time.
Earlier it became known that Russian dealers selling Chery cars began to renew contracts for the sale of cars under the new brand Tenet. The AGR Group, which owns the former Volkswagen, Hyundai-Kia, and General Motors plants in Russia, plans to launch several models under this brand.
The first Tenet car will be a renamed Chery Tiggo 7L, the production of which is organized at the former Volkswagen plant in Kaluga. The Tenet 32T is equipped with a 1.6-liter turbo engine with a capacity of 150 hp, working in tandem with a 7-speed robotic gearbox.
The Xcite X-Cross 7, a copy of the Chery Tiggo 7 Pro, is also sold in Russia. Significant discounts have been offered on this car for a long time, and its inventory remains quite large.
Read more on the topic:
The first shots of the newest car of the Russian car brand Tenet have appeared
It became known which Chery models will be released under the disguised brand Tenet
AGR, which owns the Russian brand Solaris, announced the launch of a new car brand Tenet
