In October 2024, importers of household appliances and electronics reduced purchases by 15–30% amid a decrease in demand. Experts believe that this is due to an increase in the key rate and the desire of Russians to put money on deposit in a bank.
According to Eldar Murtazin, a leading analyst at Mobile Research Group, the electronics market may shrink by 10–20% in 2024.
Not all categories of equipment and electronics have declined, but there is no growth anywhere
He emphasized that "there is no money in the market". Analysts are already revising their forecasts. For example, it was believed that about 32 million smartphones would be sold in Russia in 2024, but now the forecast has been reduced to 30 million units.
Given the situation, a 10–20% increase in gadget prices is possible in 2025. At the same time, experts do not rule out a shortage of a number of models and brands.
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