Tatyana Kim in an interview spoke about Wildberries&Russ's plans to develop exports from Russia to China and enter the markets of the UAE, the Middle East, Asia, and Africa. She noted that Russian teenagers are actively borrowing ideas from Asian markets, which opens up new opportunities for business.
In the coming years, the company plans to actively expand in the Middle East and Asia, focusing on high purchasing power and interest in Russian goods. Kim also reported that Wildberries has registered a brand in China and intends to develop production in these countries.
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