Yandex Maps has launched the Geoanalytics service, a free tool that helps entrepreneurs find locations for opening a business. Geoanalytics will be of interest to both small and medium-sized entrepreneurs and large companies.
With the help of Geoanalytics data, you can assess the number of potential customers and competitors, understand the level of demand for certain services, find optimal locations for stores, warehouses and other facilities, identify promising areas for construction or suitable zones for placing advertising in the city.
The service presents data in the form of a visual heat map. On it, you can compare different areas of the city by the level of car and pedestrian traffic, statistics of search queries in Yandex Maps, as well as by the number of different types of business. In addition, information on socio-demographic indicators is available on the map. Geoanalytics provides information on pedestrian and car traffic for free.
Previously, Yandex Maps learned how to build routes inside buildings. The service update will allow you to better navigate large organizations and quickly find the necessary stores, restaurants or boarding gates.
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