Currently, the application, designed for children aged 6 to 13, is used by over 1.8 million young Russians. In addition to regular banking functions, SberKids also provides a foundation for financial literacy. Children and teenagers can watch educational videos and take tests.
It is important to develop financial literacy from early childhood, as it is difficult to achieve success in life without it. With the SberKids application, developing financial literacy skills is convenient and interesting. This year, we have significantly improved our application, which is already used by 1.8 million children. We continue to expand its functionality, add new features, and carefully work on the aesthetics so that every child enjoys interacting with the application.
According to the bank, the most popular actions of clients are checking their balance, transferring money to a friend, including to an account in another bank, opening a piggy bank, and starting to save money for a dream. They mainly save for smartphones, tablets, headphones, external batteries, various toys, and sets for creating slimes, and they can open several piggy banks for different goals at once. The average amount of savings is 1,400 rubles, and the average amount of transfers is about 650 rubles.
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