Промаркируют картинки: Яндекс стал помечать рекламные изображения, созданные нейросетями

The innovation is available in the Yandex Direct service

Yandex has decided to mark images created using artificial intelligence (AI). This was reported by the company's press service.

We are talking about advertising with images generated by the YandexART neural network in the Yandex Direct service. The mark is already visible on the image - just click on the three dots in the upper right corner of the ad.

We believe it is important to draw people's attention to the fact that they are dealing with generative content. We see an increase in the use of neural network images among our advertising partners, so we decided to start marking them first.
Dmitry Masyuk, Director of the Search and Advertising Technologies business group at Yandex

In the future, all AI-generated images in other Yandex services will be marked.

It is worth noting that Yandex launched the ability to use images from its neural network in 2023. A year later, 11% of advertisers used images created by YandexART for advertising purposes.

Earlier www1.ru reported that Yandex Keyboard learned to correct and improve texts, it works in tandem with YandexART.

Read materials on the topic:

Neon, pixels and the Russian cultural code - how Shedevrum uses the YandexART neural network to change user photos

Spell check, data analysis: Yandex launches the YandexGPT 3 Lite neural network

The YandexGPT neural network will retell video clips in Russian

Sources
Yandeks

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