Chinese Games Enter via RuStore: Store Provides Up to Half of Installations in Russia

RuStore provides up to half of mobile game installations in Russia for the largest Asian publishers. This was reported by the press service of the Russian app store. Currently, over 110,000 applications are available in RuStore, and the gaming sector remains one of the most active segments of the platform.

According to RuStore, users of the store not only download games but also actively spend money within them. In-game purchases are made by 45% of Russian players, with every third paying user coming specifically from RuStore. Furthermore, the player retention rate over two months on the platform was twice as high as that of foreign counterparts.

One example is the Chinese company Bronze Games, which launched the game "Legends of the Manor" in Russia via RuStore. In a few months, the project garnered about 100,000 downloads and over 3.5 million transactions. Chinese studios releasing the projects Legends Reborn and Doomsday also note a significant share of installations through RuStore.

Dmitry Pankrushev, head of RuStore, stated at the RuStore GameDev Connect event in China that interest in Asian digital content is growing in Russia. According to him, in the last month alone, the number of installations of such services and games increased by approximately one-third.