AvtoVAZ has filed an application with Rospatent to register a new graphic trademark for Niva. The application was submitted on March 4, Avtonovosti Dnya reports, citing the FIPS database. Previously, the SUV family did not have its own separate logo.
The mark is rendered in a new font in a minimalist two-dimensional design. The application was filed under two Nice Classification classes: class 12 (cars, spare parts, accessories) and class 28 (toys, scale models, construction sets). After registration, the logo will become the intellectual property of AvtoVAZ for the next 10 years.
The Tolyatti manufacturer's patent activity in March is not limited to this: information on the registration of the LADA Parus trademark has also appeared in the FIPS database — the rights holder is concealed in accordance with a government decree.
Meanwhile, specialists from Tolyatti State University have completed the modernization of the automatic inspection line for cylinder blocks of 1.8-liter engines for the updated Niva. Production of the updated Niva Legend with a 90-hp engine is scheduled to start in May-June 2026, with prices to be announced closer to the start of sales.
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