Retailer M.Video has expanded the capabilities of its own marketplace by launching online sales of passenger cars. According to information provided by the company's press service, the catalog now includes models from domestic brands — Lada, Moskvich, Tenet, and the Belarusian Belgee, whose sales are carried out in partnership with the official dealer Petrovsky. In total, the marketplace sells cars from 11 brands.
The assortment has been formed with a focus on the mass-market segment and includes the most popular configurations adapted for use both in urban conditions and outside major metropolitan areas. After the order is placed and online payment is completed, the buyer is connected directly to the dealership center: Petrovsky specialists confirm the transaction parameters, coordinate the trim level, the vehicle handover terms, and organize delivery logistics.
The sales geography covers the entire territory of Russia except for the Far Eastern Federal District. At the initial stage, the service has been activated in the largest cities — Moscow, St. Petersburg, Kazan, Nizhny Novgorod, Krasnodar, and a number of other major metropolitan areas where increased demand for digital channels for purchasing high-value and complex-category goods has been recorded.
The marketplace also offers cars from the brands Chery, Geely, Haval, JAC, Jaecoo, Knewstar, Omoda, ROX, and Seres. The largest number of listings is for Tenet and Chery, represented by 170 and 36 cars respectively. In addition, the marketplace offers 29 vehicles from Geely, 15 cars from Omoda and Jaecoo, 4 cars from Knewstar, 2 cars each from ROX, Haval, and JAC, as well as a single crossover from Seres. As of the end of January, nearly 300 cars from 11 brands are available, priced from 1,891,990 to 7,490,000 rubles.
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