The Wildberries marketplace, in collaboration with SberStrakhovanie, has launched a new voluntary insurance service for sellers, protecting them from losses in the event of returns, damage, or loss of goods. This was reported by RWB (the merged structure of Wildberries&Russ).
The new service is implemented in collaboration with the insurance broker Tsunami on the IT platform Zunami One. You can connect the policy directly in your personal account on the Wildberries platform — all processes are digital, without paper documents.
The insurance covers sellers' expenses for the return transportation of goods if the buyer does not redeem the order, refuses to pick it up, or returns it for any reason. The policy also protects against the risks of damage, substitution, or loss of goods during transportation from the Wildberries warehouse or to the pick-up point. The service complements the existing compensation system provided by the marketplace's offer.
According to RWB, since the launch of the first insurance products in February 2024, sellers have already insured more than 6.5 million goods. Now, with the start of the high sales season, demand for the service is actively growing. Georgy Gorshkov, Head of Fintech at RWB, noted that insurance has become one of the key tools for protecting small businesses on the marketplace.
SberStrakhovanie already has experience working with e-commerce: previously, the company offered insurance programs for marketplace sellers with coverage up to 120 million rubles and began insuring owners of order pick-up points. Zara Gevorkyan, Director of Corporate Insurance at SberStrakhovanie, emphasized that the company's connection to the Wildberries service was a logical step in expanding insurance protection for small businesses.
