The Wildberries marketplace has launched a test showcase of apartments in new buildings. This was announced on August 19, 2025 by Tatyana Kim, the founder of the company and head of the merged company Wildberries and Russ.
According to Kim, the showcase is operating in test mode. Users will be able to study partners' offers in the usual interface, which indicates the location of the new building, the completion date, the number of rooms, the area, the price and other parameters. Communication with the developer is possible by phone.
Kim noted that earlier on digital platforms no one imagined buying furniture, household appliances or cars, but now it has become a common practice. She expressed confidence that real estate will also develop on digital platforms.
Earlier at SPIEF, the head of Wildberries announced plans to launch full-fledged sales of apartments on the marketplace.
Read materials on the topic:
Sharing a shopping cart is now possible in Wildberries
Wildberries starts production of its own semi-trailers
The Wildberries application is now available in the market of the Russian mobile OS "Aurora"
