Currently, the majority of LADA Aura buyers are legal entities, about 70%. However, the situation is changing rapidly. This was reported by Sergey Tselikov, head of "Autostat."
Physicists were attracted by discounts.
Since the start of sales in December 2024, just over 600 LADA Aura cars have been registered in Russia. Most of them — about 70% — were purchased by legal entities.
Since May, "AvtoVAZ" has been actively offering large discounts, which has led to an increase in sales among private buyers.
The base version of the model was originally estimated at 2.6 million rubles. However, now the price on the LADA website is listed as "from 2,049,000 rubles." When applying for a lease or trade-in, you can get a discount of 550 thousand rubles.
In May, 118 LADA Aura were registered, 90 of which were purchased by individuals (76%). In the three weeks of June, 84 cars were sold. Moreover, more than 80% of them were bought by individuals (69 units).
LADA Aura is an extended version of the LADA Vesta sedan. Its length is 4690 mm, while the base model is 4445 mm. The car is primarily aimed at corporate fleets and taxis.
The basic version of the car already includes four airbags, a stabilization system (ESP), heated front seats, steering wheel, windshield and washer nozzles. A media system with a seven-inch screen, a rear-view camera, blind spot monitoring, front and rear parking sensors, fog lights with cornering lights and 16-inch alloy wheels are also included in the standard equipment.
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