The M.Video-Eldorado Group has introduced self-service terminals in 28 stores in Moscow and the Moscow region. The project was launched in test mode, and if the results are successful, it is planned to expand it to other regions of the country.
The new service is already popular with customers. In the first days of operation of the terminals, in some stores up to 50% of all purchases were made through them, as well as up to 25% with the participation of the seller. Home goods, as well as accessories for portable equipment and computers, are in the greatest demand.
At the terminals, customers can scan barcodes and pay for purchases with bank cards or through a fast payment system. If the product requires removal of anti-theft protection, then customers can contact any available store employee for assistance.
The company strives to improve the customer experience and make the purchasing process more convenient and faster.
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