From December 16, 2024, all Zen authors with monetization enabled have the opportunity to publish content with paid access through a new feature called "Zen Premium."
Previously, this feature was only available to a limited group of bloggers. Now, any author can offer subscription-based materials, ranging from 99 rubles to 100,000 rubles per month. This expands earning opportunities for authors, as they can set different subscription levels and control access to content, including the ability to choose who can comment on their posts.
Expanded analytics will also be provided in the authors' personal accounts, including data on sales, dynamics, and paid subscribers. During the testing phase, authors have already received over 25 million rubles in subscriptions, and the number of paid subscriptions has exceeded 20,000. The average income of the top 10 authors was 800,000 rubles.
The platform also summarized the year's results. In 2024, the audience of Zen reached 30 million people, and the number of authors increased by 1 million.
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