The Russian dating service Mamba has announced the start of its rebranding. The application is expected not only to update its design but also to undergo significant technological transformations, as well as repositioning in the market.
The application will improve the security system, and new search methods will allow users to find their match faster. The updated service is currently being tested on 10% of users, and its full launch is expected in 2025.
Over the past two years, the Russian online dating market has undergone significant changes. Approximately one-third of users who previously used foreign applications have switched to Mamba.
In the face of a changing market, Mamba realized the need to make adjustments to its operations. The company plans to spend seven million dollars on rebranding and marketing promotions. It is expected that these measures will double the company's profits by 2025. Mamba
Now, from the first touch with the product, people will see and understand that Mamba has become different, that it is one of the safest and most comfortable dating services in Russia, where you can find those who are on the same wavelength as you.
The company hopes that the work done will improve the quality of communication and positively affect user loyalty.
The service now uses intelligent search algorithms that adapt to the individual needs of users. They do not depend on age, location, or interests.
Artificial intelligence analyzes user behavior: which messages they like, who they correspond with, what information they post in their profile, and what they are looking for. This allows the system to suggest the most suitable options.
In the updated version of Mamba, users will be able to more effectively protect themselves from unwanted messages, automatic programs, and suspicious activities. The service uses modern machine learning (ML) methods.
As a reminder, in 2024, the most popular dating sites were LovePlanet, Tabor, Teamo, Mamba, and Beboo. A year after the popular American service Tinder left Russia, these and other domestic applications were able to successfully replace it.
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