The social network VKontakte has introduced a new feed design and updated the post editor, minimizing the interface and simplifying navigation. The social network's press service reported that users have gained access to a new main feed design, a new post creation screen, and improved capabilities for posting and interacting with content. The main updates are aimed at improving immersion in content, a minimalist interface, and ease of navigation.
It is emphasized that these changes improve visual perception and help users more easily find interesting authors, creating new opportunities for content creators. According to the results of testing conducted before the release of the update, the number of subscriptions to communities from the feed increased by 16%.
In addition, photos, videos, and clips proved effective in attracting users' attention to publications. Authors were recommended to add visual formats to text posts to highlight and further reveal the topic. As a result, the audience became more engaged and actively interacts with the content.
After the update, it became possible to attach music to photos or carousels of images. The new post creation screen helps you choose a content format and make its design more attractive and engaging. The VKontakte press service clarified that the update will appear in the mobile application within a few days, and in the web version - in the coming weeks.
VKontakte Product Director Evgeny Vasiliev noted that the new feed design is not just a visual update. The company conducted large-scale research, studying the needs of users and authors on the platform. The main emphasis is on quick access to media content and simplified navigation, which corresponds to the trends of social networks as multimedia platforms. The feed update will be an important part of VKontakte's strategy to improve user experience and expand opportunities for authors.
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