«Культурный код России»: Wildberries и Russ открыли виртуальный музей

Goods have been digitized and placed in 3D visualizations

Wildberries and Russ, in collaboration with the 3D Platform, have launched a virtual museum that can be visited online. It features products from regional manufacturers who won the "Cultural Code of Russia" competition from Wildberries.

Eight brands presented their products in three-dimensional images. Anyone can examine in detail the products in which traditional values and regional characteristics are combined with modern technologies.

The task of the virtual museum is not only to help young brands in promotion, but also to show how to create successful commercial projects using the cultural code of Russia.

The mission of our company is to popularize the cultural code of Russia.
Konstantin Popov, CEO of the 3D Platform

The virtual museum can become a source of inspiration for начинающих businesspersons and help them generate ideas.

We strive not only to develop small and medium-sized businesses in the countries of our presence, but also to promote local manufacturers.
Tatyana Kim, founder of Wildberries, head of Wildberries&Russ

Wildberries is actively внедряет neural networks into its work. Previously www1.ru сообщал, that the marketplace launched neural network for user convenience. AI is able to find products by photo in a couple of seconds. In addition, Wildberries собирается to implement "deepfakes" in work. New technologies are also used to automate company processes, including forecasting.

Read materials on the topic:

Wildberries enters the Georgian market

Wildberries opened pilot delivery points in post offices

Wildberries will establish a grant for young scientists

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