Information that one of the largest Russian holdings plans to expand its ecosystem appeared in the "Kommersant" publication. According to media sources, Yandex is looking for suitable licensed insurance companies on the market for acquisition — because buying an already готовый business in this direction is easier than launching it from scratch. Personnel are also being hired for the new project. However, the company declined to comment officially on this topic.
Experts believe that insurance will become a profitable area for the holding. Currently, Yandex unites companies related to the "Yandex Market" marketplace, the "Yandex" search engine, and a number of IT businesses, which, for example, include the "E-commerce" and "RideTech" divisions ("RideTech" includes taxi, car sharing, and scooter rental services). More than 100 million people in Russia and abroad use the holding's services, and this constitutes an excellent customer base.
Previously, the Ozon marketplace took this path in Russia. In the spring of 2024, the "Ozon Insurance" direction was launched there, which initially protected buyers, sellers, and owners of Ozon pickup points. In six months of operation, it has expanded its range of services: for example, insurance for transport companies and insurance for travelers have appeared there. However, the marketplace operates on a white label model. That is, it orders partner insurance companies to develop products based on their licenses, without acquiring these companies.
Read materials on the topic:
Will calculate insurance, pay for a toll road: what will the new SberBank Online auto service do
Digital ruble, fast payment: NSPK completes work on a universal QR code for the FPS
Poll: 66% of Russians have heard of cryptocurrency, but do not understand its essence
