Information that one of the largest Russian holdings is planning to expand its ecosystem appeared in the Kommersant publication. Yandex, according to media sources, is looking for suitable licensed insurance companies on the market for acquisition - because buying an already finished business in this direction is easier than launching it from scratch. Also, personnel are already being hired for the new project. But the company declined to officially comment on this topic.
Experts believe that insurance will become a profitable area for the holding. Currently, Yandex unites companies related to the Yandex Market marketplace, the Yandex search engine, and a number of IT businesses, which, for example, include the E-commerce and RideTech divisions (RideTech includes taxi, car sharing, and scooter rental services). More than 100 million people in Russia and abroad use the holding's services, and this constitutes an excellent customer base.
Previously, the Ozon marketplace took this path in Russia. In the spring of 2024, the Ozon Insurance direction was launched there, which initially protected buyers, sellers, and owners of the marketplace's PVZ. Over six months of operation, it has expanded its range of services: for example, insurance for transport companies and insurance for travelers have appeared there. But at the same time, the marketplace operates on a white label model. That is, it orders partner insurance companies to develop products based on their licenses, without acquiring these companies.
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