In 2023, Russian marketplaces Ozon and Wildberries entered the top ten largest global platforms by the number of active sessions for the first time. Wildberries was visited by buyers 343 million times a month, and Ozon – 316 million times. They took 9th and 10th places in the ranking, respectively.
From June to December 2023, these platforms accounted for 78% of the total number of orders from Russians. Data Insight analysts claim that the e-commerce market in Russia grew faster last year (+36%) than in other countries.
This market also includes services for the sale and delivery of food and medicine. Data Insight believes that in 2024 the market will grow by another 36%, to 10.7 trillion rubles. By 2028, its volume may exceed 20 trillion rubles.
The Federal Antimonopoly Service (FAS) has already recognized the dominant position of Ozon and Wildberries. They occupy 80% of the market, the FAS said.
