T2 operator has installed virtual fitting rooms in more than 50 communication stores across Russia. Since August, visitors have used them about a thousand times, and 150 fittings resulted in product purchases. The pilot project will last until the end of 2026.
To see themselves in clothes with the company's symbols, a customer needs to select an item on the virtual display, take a photo, and specify their gender, height, and weight. Artificial intelligence processes the information in about half a minute, selects the size, and shows how the chosen model will look on the person.
No prior registration is required to work with the system. Moreover, visitors do not need to physically put on clothes to assess their appearance.
Based on the test results, T2 intends to decide whether to install such complexes in more stores in its regions of presence. For now, the company is testing the technology and evaluating the results of its use.
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