Wildberries запускает «онлайн-примерку» бытовой техники и электроники

Customers can now see how products fit into their interior using augmented reality

The largest online platform in Russia, Wildberries, has introduced a new "online fitting" feature for household appliances and electronics. Users will be able to assess how various products, such as kitchen appliances, TVs, and garden accessories, will look in their home using 3D visualization.

With the help of augmented reality, buyers will be able to see how the product fits into their space through their smartphone camera. 3D models allow you to examine objects from all sides, taking into account their size and color.

To use this function, simply open the Wildberries application and find the icon with a cube in the product card. By clicking on it, users will be able to "try on" the product in real time. Sellers can also upload their 3D models to the platform and test them in their personal account.

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