Wildberries has launched the "Outfit Ideas" feature, which uses artificial intelligence to assemble complete outfits around a selected item. Now, directly from the product card, you can see what to combine clothes, shoes, or accessories with, without manually sifting through the catalog.

After clicking the "Outfit Ideas" button, the neural network analyzes the silhouette, fit, length, texture, color, seasonality, and style of the item. Then it sifts through options from the marketplace's assortment and suggests up to ten combinations with other clothes, shoes, and accessories.

For example, for a selected jacket, the algorithm can pick out trousers, shoes, and a bag to show a complete look right away. You can open liked items separately or add them to your cart.

The system constantly updates recommendations as new products appear and tries not to show identical combinations. Initially, the feature works with more than 1 million popular items in the clothing, footwear, and accessories categories.

“Outfit Ideas” is already available in the Wildberries mobile app. The feature is planned to be added to the web version of the marketplace in the near future.