Targeted channel promotion through the VK Reklama cabinet has been launched in the Max messenger. The tool is in the testing phase and is available to entrepreneurs and content creators. Ads are shown in channels with an audience of 1000+ subscribers — after the main content.
Advertising can lead to the promoted channel, individual publications, or external websites. Two formats are available — text and visual-text. The system is based on VK's Discovery platform — a unified solution for recommendation systems, search, and advertising: it selects the audience and determines which users will be shown advertising offers.
To launch a campaign, you need to log into your VK Reklama personal account, select channel promotion, add a link to the desired channel, and set up the audience — geography, demographic parameters, and other characteristics of the users to whom the ads will be shown.
At the testing stage, ads are available in more than 1.5 thousand Max channels. The number of platforms will increase, said Farid Khusnoyarov, CEO of the messenger. Advertising tools in Max have been tested since September 2026 — when the messenger first opened ad impressions in channels. Later, other Russian advertising platforms were promised to be connected to the system.
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