Rosselkhozbank is developing a special marketplace for farmers on the "Svoyo" platform. Through it, producers can list their products and find buyers without the need to create a separate online store or build sales from scratch on their own.

The platform has become part of the ecosystem supporting farming businesses. In addition to sales, the bank offers entrepreneurs other tools – from finding employees to project support.

According to Boris Listov, head of Rosselkhozbank, the bank also has a personal mentorship system: top managers help specific farms develop and solve operational tasks.

As an example, he cited Natalia Derbeneva's dairy farm in the Ruzsky district. There, they not only produce cheese and other dairy products but also help children from a rehabilitation center socialize through working with animals and participating in agricultural projects.

For small farms, such a marketplace can become another sales channel – especially for those who find it difficult to enter large online platforms and engage in promotion independently.