Sales of physical crypto wallets in Russia have sharply accelerated. In the second quarter of 2026, "M.Video" saw a 107% increase in purchases compared to the previous year, with category turnover growing by 92%. Demand is increasingly shifting towards separate storage of cryptocurrency keys – outside of smartphones and computers.

On Wildberries, the picture is similar: in the first half of the year, sales increased by 84% in units and 60% in monetary terms. Customers are most interested in models with NFC and backup cards. At the same time, the average price decreased by 13% – to 7.9 thousand rubles.

The growth in interest occurs against the backdrop of the restructuring of the Russian cryptocurrency market. New rules are gradually forming a regulated infrastructure with brokers, exchanges, and digital depositories, where asset storage will be linked to financial intermediaries. A cold wallet works differently: the keys remain directly with the owner.

A curious paradox is emerging in the market: cryptocurrency is being integrated deeper into the traditional financial system, while its owners are simultaneously more often choosing storage without intermediaries. A cold wallet does not make assets "invisible" to the law, but it allows not to transfer keys to a bank, exchange, or depository – access to cryptocurrency remains only with the owner.