Wildberries to Add Investments to Cart: CFA Purchase to Appear in App

A service for purchasing digital financial assets will appear in the Wildberries mobile application. Georgy Gorshkov, Chairman of the Board of "WB Bank" and Head of Fintech at RWB, announced the launch at a conference of the Association of Russian Banks.

RWB explained that CFAs are similar in logic to bonds, but are issued and traded on a digital platform. This market is regulated by a separate law, and its participants are controlled by the Bank of Russia.

The new service should simplify access to such instruments for private investors. CFAs can be purchased directly in the Wildberries app: the user will need to register, read the issue terms, and confirm the purchase. The minimum investment amount will be 10 thousand rubles, and the instrument's yield will be fixed.

In the first stage, CFAs of the RWB group will appear in the application. In the future, assets of other issuing companies are planned to be added to the showcase.

According to Gorshkov, the task was made as simple as possible: almost any Wildberries customer will be able to purchase CFAs in a few steps within the familiar application.