Yandex has added the ability to buy products directly from publications by bloggers and brands. A "Buy in 1 click" button has appeared in the Ritm feed, allowing users to place an order right from a post — without unnecessary redirects or searching.
The scenario is as simple as possible: the user sees a product in the feed, presses the button, and immediately proceeds to checkout. If they are authorized via Yandex ID, data such as the address, phone number, and payment method are filled in automatically — all that remains is to confirm the purchase.
The function is available in Yandex services, including the Yandex — with Alisa AI app, and is gradually expanding.
For businesses, this is a new way to sell through content: publications turn into not just a showcase, but a point of purchase. According to the company, such posts show higher conversion because the user can proceed to order directly from the feed.
The button can be connected through Yandex Goods. For stores on the Yandex Kit platform, it is enabled automatically, while for other solutions it is available via integrations and API.
For now, the function is operating in test mode and is not available to all users or for all products yet.
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