GAZ is considering independently developing a dealer network for the new Volga brand, according to several sources. Car production will be established in Nizhny Novgorod at the former VAG Group facilities, where preparations are already underway to launch the first models.
According to AutoRun SPb, GAZ plans to promote the brand through its subsidiary, Avtoretail, which manages dealerships in the country's largest cities. In this case, existing Geely dealers may not participate in the Volga project, as GAZ itself will act as the distributor with its own strategy for working with partners.
Under the Volga brand, it is planned to produce localized versions of popular Geely models: the Atlas and Monjaro crossovers, as well as the Preface sedan. At the same time, a scenario is being discussed in which Volga will represent cars with internal combustion engines, while Geely will focus on selling electric vehicles and hybrids, the demand for which in Russia remains limited.
