Max messenger's daily audience doubled in September

The VK platform increased its audience to 41.8 million people in September

The average daily reach of the national platform Max in September reached 14 million users, which is twice as much as the August figure (7 million). This is reported in a study by Mediascope.

On certain days in September, the number of Max users reached 16.8 million people, which is 13.7% of the Russian population. The total monthly audience of the platform grew to 41.8 million people, an increase of 30% compared to August.

According to Mediascope, Max's reach already accounts for 34% of the country's population.

The Max platform, launched by VK in March 2025, combines the functions of a messenger, calls and file transfer of up to 4 GB. The application is available in the App Store, RuStore and Google Play. The project is being developed by VK's subsidiary, the "Communication Platform" company.

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