A New Era of Search: Wildberries Launches Unique Product Recognition Feature by Drawings and Article Numbers

Wildberries, the largest Russian online trading platform, has introduced a revolutionary update to its mobile application — now users can search for products not only by photos, but also by drawings and article numbers. This feature, which has no analogues on other Russian platforms, opens up new horizons for shopping.

With the help of advanced algorithms developed by the Wildberries team, users can upload images, add missing elements, or change colors. The system instantly finds similar products on the marketplace, which greatly simplifies the search process.

The technological basis of the new solution is built on an updated combination of neural networks that have been specially trained for this task. They can recognize not only photos and screenshots, but also interpret drawings, which significantly improves the quality of the search.

In addition, the mobile application has the ability to manually refine images. Users can add details, recolor elements, or add new items, and these changes will be taken into account when issuing results. To improve search accuracy, the function is integrated with filters and sorting, which allows you to specify parameters such as category, color, delivery time, and others.

It is also worth noting that the new photo search function now automatically recognizes article numbers from images and immediately shows the corresponding product card. This is especially convenient when a user is looking for the desired product by screenshot, as there is no need to enter the article number manually anymore.

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