This week, Sber will launch biometric payment for all Russians over the age of 14. The service will be available to over 6.5 million teenagers aged 14 to 17, according to Kirill Tsarev, First Deputy Chairman of the Executive Board of Sberbank.
Research has shown that more than half of users under the age of 18 use contactless payment methods daily, including payment stickers for phones. Now, teenagers have another payment method that requires neither a card nor a smartphone. This saves time and simplifies purchases, which is important for young people. Teenagers no longer need to worry about forgotten passwords or lost cards. Unique facial biometrics reduce the risk of fraud.
To connect, you need to open the "SberBank Online" application, find the "Face Pay" service by searching, then click the "Connect" button, select a card, and create a security code. Next, consent to biometric data submission on "Gosuslugi" (State Services Portal) and obtain parental consent — the request comes as a push notification. The parent confirms it with one click if a child account has been created in their profile on "Gosuslugi". Submit biometrics and pay in stores, cafes, restaurants, etc.
Clients of not only Sber, but also other banks can pay for purchases using biometrics. To do this, simply use Sber ID.
Today, the service is actively used by people aged 25 to 44 (56%), clients aged 45 to 64 (31%), as well as users aged 22–24 and over 65 (5% each).
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