The Chinese car brand Changan has started selling its cars on one of the largest Russian e-commerce platforms — Ozon. Now Russians can choose a model, compare trim levels and make a purchase without visiting dealerships. This is part of the brand's digital transformation strategy aimed at simplifying the car purchase process.
Going to Ozon is an important step in our digital transformation strategy. We see how rapidly consumer behavior is changing: people are ready to buy even cars online — quickly, conveniently and transparently. For Changan, this is not just an expansion of the sales channel, but an opportunity to be closer to the client, simplify the path to purchase and offer a relevant, modern format of interaction with the brand.
Changan has become another automaker to integrate into the Ozon marketplace, where brands such as Lada, Chery, Omoda and others are already represented. Buyers have access to several models, including crossovers and sedans, with the ability to choose trim levels and complete the transaction online. Delivery and transfer of cars are provided by official dealers in Moscow, Kazan, Krasnodar and other cities, with plans to expand the geography of sales.
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