The Chinese car brand Changan has started selling its cars on one of the largest Russian e-commerce platforms - Ozon. Now Russians can choose a model, compare trim levels and make a purchase without visiting dealerships. This is part of the brand's digital transformation strategy aimed at simplifying the car purchase process.
Going to Ozon is an important step in our digital transformation strategy. We see how rapidly consumer behavior is changing: people are ready to buy even cars online - quickly, conveniently and transparently. For Changan, this is not just an expansion of the sales channel, but an opportunity to be closer to the client, simplify the path to purchase and offer a relevant, modern format of interaction with the brand.
Changan has become another automaker to integrate into the Ozon marketplace, where brands such as Lada, Chery, Omoda and others are already represented. Buyers have access to several models, including crossovers and sedans, with the ability to choose trim levels and complete the transaction online. Delivery and transfer of cars are provided by official dealers in Moscow, Kazan, Krasnodar and other cities, with plans to expand the geography of sales.
Read more on the topic:
The future of logistics: how much can be saved with unmanned transportation
Ozon launches a car leasing service: cars for both business and individual entrepreneurs
Now on home
The service contains data on 45,000 fraudulent sites
Modernized engines may equip the Lada Azimut crossover
The price is 132 billion 265.8 million rubles
The manufacturer plans to strengthen its lineup of light commercial vehicles
The production of carbon fiber was organized in the shortest possible time
Electric vans will speed up the repair of urban transport infrastructure
Countries are working to synchronize regulations in the field of AI
The service's average daily audience is 55 million people
Stable Isomaterial Based on Metakaolin Has a Density Below 300 kg/m³
Re-identification quality improved twofold with new DynaMix method
Russians will be able to find out about debts online