The "VK Video" video service has begun testing an ad-free subscription function for some users. They are asking to pay 99 rubles a month to disable ads in videos.
VK reported that they are testing a subscription format that allows you to remove ads and make viewing more comfortable.
The experiment is being conducted on a limited audience and will help determine how much demand there will be for this option. At the same time, free viewing with ads remains available, and subscription is not required.
We are testing a subscription format that removes ads and makes viewing more comfortable. This experiment involves a limited number of users and will allow us to understand how much demand there is for this option among viewers. Free viewing with ads remains available, and subscription is not required
The day before, the media reported that TV presenter Marianna Maksimovskaya had been appointed CEO of VK Video
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