Head of AvtoVAZ Didn't Notice Lada Price Increase: "Indexation is a Cost Reduction, Not an Increase"

The compliance of price levels with inflation is embedded in the company's economic model

Lada cars are not increasing in cost, and the price increase corresponds to the level of inflation. This was stated by the head of AvtoVAZ, Maxim Sokolov.

Lada Iskra
Lada Iskra

The company's president noted that he "does not see price increases," and the indexation at the beginning of January was at the level of percentages with fractions.

What is the inflation rate? Any economist will explain to you that indexation to inflation is not a price increase. It is the compliance of prices for a specific product to the inflation that exists in this economic system. In fact, when we talk about AvtoVAZ products, we are talking about price reductions.
Maxim Sokolov, President of AvtoVAZ

The most affordable Lada car at the moment is the Lada Granta for 750 thousand rubles, and the most expensive is the Lada Aura for 2.8 million rubles. Many of the company's cars are now sold with large discounts - for credit and in trade-in.

Earlier www1.ru reported that AvtoVAZ launched mass production of Lada Iskra from April 19.

Read materials on the topic:

Lada Iskra configuration revealed: the base car will receive two airbags

AvtoVAZ first showed the Lada Iskra SW Cross station wagon: first look at the new product

Lada Iskra Sport turned into a museum exhibit

Sources
Autonews

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