In Russia, only 357 luxury Aurus brand cars have been registered. This was reported by Sergey Tselikov, director of the analytical agency "Autostat".
According to him, the first car was registered at the end of 2019. In 2020, seven Aurus were registered, in 2021 - 22, in 2022 - 31, in 2023 - 86, in 2024 - 118, and in the first quarter of 2025 - another 92. The total number of cars registered is 357.
The majority of Aurus cars are Senat sedans (289 units), followed by Komendant crossovers (50), Arsenal minivans (16), and Lafet station wagons (2).
Convertibles are not counted separately in the statistics: these cars are included in the total number of Senat. Autostat's data should not be considered exhaustive: the Aurus debuted in May 2018, and the first car appeared in the statistics a year and a half later.
According to Autostat, only 14% of Aurus car buyers are individuals. The rest are numerous legal entities, including government agencies. Contrary to popular belief, Autostat's data includes cars of the Federal Security Service, it's just that the special service does not immediately register its transport with the traffic police.
According to Autostat's calculations, 69 Aurus cars have been resold on the secondary market in the last three years, including 31 sedans last year. However, the reality is very far from the original plans to sell five thousand Aurus per year, and the sales are significantly lower than those of any foreign luxury brand.
