The new Lada Aura business sedan is so far more attractive to retail customers: in the Pragmatika dealer network, two-thirds of the demand comes from them. At the same time, the more expensive configuration of the car, Status, is of the greatest interest.
Buyers are most attracted to dark body colors: black and brown. Also, about 30% of the demand is for silver.
Interest in the Lada Aura business sedan is gradually increasing. The first deals took place not only in our St. Petersburg dealerships, but also in the Pragmatika dealerships in other cities of the northwestern region. We predict that by the end of this year, LADA Aura will be able to occupy 2–3% of the brand's sales.
According to him, in the spring, Lada Aura cars will be included in the fleets of administrations of million-plus cities, such as Moscow, St. Petersburg and Kazan.
Currently, work is underway to sign the necessary documents for the implementation of transactions. The first agreements with taxi companies are also being concluded: the car is already represented in the Yandex.Taxi aggregator in the comfort class segment.
In the coming months, Lada Aura will hit the roads of major cities, which will increase the model's recognition and give impetus to sales growth.
Earlier, AvtoVAZ launched a special leasing program, under which you can purchase Lada cars with significant discounts. For example, when buying a Lada Aura, you can get a discount of up to 400,000 rubles.
Read more materials:
New pre-sanction Lada Vesta for 1.3 million rubles appeared on sale in Russia
Houses are more expensive: Lada Aura in Belarus is cheaper than in Russia
